With PayU certification, Rokad expands its payments expertise — allowing businesses to operationalize payment acceptance faster, increase conversion rates, and unlock better working-capital efficiency.

Rokad will now assist brands and merchants with:

• PayU Merchant onboarding & KYC completion
• Payment gateway setup for websites, apps & marketplaces
• UPI, card, net-banking, and wallet enablement
• One-click checkout, tokenization & subscription automation
• Multi-currency support for cross-border payments
• Payment link invoicing and collection automation
• Settlement optimization & dispute resolution
• Performance monitoring to maximize authorization success rates

By combining payment infrastructure with operational execution support, Rokad ensures merchants achieve not only adoption — but sustainable revenue acceleration.

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Statements

Aryabh Thakur, Founder & CEO, Rokad Retail Ventures, commented: “Digital payments are no longer just a backend function — they are a direct engine of revenue performance. Becoming PayU Certified strengthens our ability to help businesses go live faster, remove payment friction, and maximize conversions across every digital touchpoint. This partnership reflects our belief that payments should fuel scale, not slow it down.”

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A Partnership Built for High-Growth Commerce

The Rokad–PayU collaboration will be a growth catalyst for:

• D2C brands and online stores scaling nationally & globally
• SaaS and subscription-model businesses requiring recurring billing
• Retail chains digitizing payments across stores
• B2B companies shifting distributor payments to digital rails
• Export-oriented brands requiring international payment support

From onboarding and integration to optimization and reporting, Rokad will provide end-to-end execution support, ensuring merchants extract the full commercial value of PayU’s financial technology ecosystem.

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About PayU

PayU is India’s leading digital payments and fintech solutions provider, enabling businesses to accept, process and manage payments securely across multiple platforms. The company powers millions of merchants across India through its advanced and compliant payment infrastructure.

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About Rokad Retail Ventures

Rokad Retail Ventures is a strategic consulting and execution firm specializing in market accessibility, GTM strategy, procurement, customer intelligence, and digital transformation. With strong capabilities in payment enablement and marketplace operations, Rokad supports brands and enterprises across both offline and online commerce ecosystems — delivering measurable business impact through hands-on execution.

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Media Contact

PR Team — Rokad Retail Ventures Pvt. Ltd. Email: pr@rokad.co