Market Accessibility
Helping brands discover demand, reach consumers faster, and scale across channels and geographies.
Market potential in India is no longer limited by demand. It is limited by access. Brands struggle not because buyers do not exist, but because discovery, distribution, and operating economics do not scale in sync.
Our Market Accessibility practice removes friction between where demand exists and where a business can sell. We combine demand intelligence, channel strategy, and route-to-market execution to help brands reach more consumers at better unit economics.
Why Market Expansion Fails
Most brands scale reach without scaling commercial feasibility.
The majority of market entry failures are not due to demand scarcity. They are caused by decisions made without deep understanding of customer needs, channel economics, supply-side constraints, and regional price sensitivity. The result is unprofitable growth and fragile adoption.
How We Deliver
Strategies and execution blueprints that make markets reachable, not just addressable.
We help clients unlock scale by expanding where and how they sell while protecting margin. Our approach integrates demand mapping, channel prioritisation, distribution modelling, merchandising, and digital commerce expansion. The outcome is increased reach without the traditional trade-off between cost and growth.
What We Deliver
A complete, execution-ready market access engine.
Each engagement delivers a working system that the organisation can run and scale independently. We combine strategy with operational enablement, capability building, and process handover.
Geographic Expansion Strategy
Identify the next 10, 50, or 100 cities and retail clusters with the strongest revenue potential and profitable access conditions.
Route-to-Market Design
Build distribution architecture that balances wholesalers, channel partners, modern trade, and direct-to-store coverage.
Digital Channel Entry and Optimization
Expand into marketplaces, ONDC, and Branded Store without increasing acquisition cost or reducing margins.
Retail Partnership & Trade Access Strategy
Structure partnerships with large-format retailers, kiranas, QSR chains & more, through cohesive commercial and assortment models.
Shelf and Catalogue Strategy
Build region-specific assortment, price ladders, pack sizes, and merchandising programs for better throughput.
Demand Sensing & Prioritisation
Use POS, UPI, marketplace, and retail sell-through signals to decide where to push and where not to push. Data driven growth with Rokad.
Value We Create
Growth that drives both revenue and margin.
Our work improves the commercial performance of new markets and protects profitability throughout scaling.
Impact in Action
Market entry and expansion programs that move the P&L.
Our approach integrates rapid experimentation with rigorous commercial discipline. Below are illustrations of our recent work.
Our Strategic Partnerships
Part of India's Fastest-Growing Business Ecosystem
We collaborate with mission-critical technology, financing, and commerce partners to remove growth constraints for businesses.
Industry Insights
Frameworks and foresight for leaders building the next decade of India
Read moreOur insights track the most important forces shaping growth — consumer behavior, digital infrastructure, retail operations, and brand economics. Each perspective converts noise into clarity, helping leaders make sharper decisions with speed and conviction.
