Solving the Logistics Bottleneck for Growing Brands
Published on Dec 4, 2025
As brands in India scale across digital and offline channels, logistics has become a critical operational barrier — affecting delivery speed, customer experience and cash flow reliability. Through this collaboration with Blue Dart, Rokad will now assist businesses with:
- End-to-end domestic shipping across 55,000+ locations
- Express surface + air courier depending on product category
- Seamless integration with marketplaces and D2C websites
- Real-time tracking dashboard & performance reports
- Reverse logistics, COD settlements & RTO optimization
- Warehouse-to-last-mile fulfilment automation
- Dedicated logistics & escalation support
Whether a brand is entering India’s retail market or scaling to multiple regions, Rokad will now provide logistics execution with consistency, transparency and predictable delivery SLAs.
Statements
Aryabh Thakur, Founder & CEO, Rokad Retail Ventures, said: “Fulfilment is the single biggest success factor for brands operating across modern retail, and Blue Dart is a benchmark name in logistics excellence. This partnership allows us to eliminate one of the most painful bottlenecks for sellers — delivery delays and operational ambiguity. Our brands will now scale with speed, reliability and data-driven control.”
Accelerating Commerce Across India
The Rokad–Blue Dart collaboration is expected to particularly benefit:
- D2C and marketplace sellers scaling order volumes
- Manufacturers shipping B2C or B2B across multiple regions
- Retail brands expanding into new geographical markets
- Premium and fragile-goods segments requiring specialized handling
- High-return product categories requiring efficient reverse logistics
With this partnership, Rokad strengthens its operational infrastructure to support the entire lifecycle of commerce — from procurement to GTM to payments and now logistics and fulfilment.
About Blue Dart
Blue Dart is India’s leading express logistics and distribution company, delivering secure and reliable shipments across the country with advanced tracking systems, air and ground network connectivity, and specialized handling for high-value goods.
About Rokad Retail Ventures
Rokad Retail Ventures is a strategic consulting and execution firm that enables brands to expand across the Indian market through market accessibility, GTM strategy, procurement, customer intelligence, payments enablement and digital transformation. With strong partnerships across commerce and logistics ecosystems, Rokad brings strategy + operations + on-ground execution together to drive measurable business growth.
Media Contact
PR Team — Rokad Retail Ventures Pvt. Ltd. Email: pr@rokad.co